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Clean Getaway: Meat Waste Joins Biofuels At Luxury Jet Show
By Allison Lampert
LAS VEGAS, Oct 22 (Reuters) – At the world’s greatest market program in Las Vegas high-end jets are enticing buyers with their smooth silhouettes, luxurious cabins – and significantly, their use of alternative fuels.
Fuel manufacturers and jetmakers are eager to display unique kinds of air travel fuel deemed less damaging to the environment, from utilized cooking oil to the noticeably less attractive meat waste.
Business jet operators, like airlines, have acquiesced environmental pressure on air travel and committed to halving carbon emissions by 2050 compared to 2005.
Their hope is that adopting sustainable fuel to curb emissions might make business jets more appealing to ecologically conscious buyers – particularly corporations dealing with concerns over sustainability from shareholders or green project groups.
The availability of less polluting personal jets might also spare the abundant and well-known the negative promotion experienced by Britain’s Prince Harry and his spouse Meghan over a recent personal jet trip to southern France.
Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.
The current waste-based fuels consist of “fats, grease and oils that are byproducts of the food market,” stated Bryan Sherbacow, chief business officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.
“All of our product is inedible.”
Some of the other 79 airplane on display screen are expected to be powered by 150,000 gallons of other renewable fuel blends anticipated to be pumped at the show.
FLIGHT SHAMING
represent less than 0.1% of total yearly carbon emissions internationally, but can produce, typically, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter firm Victor.
Prince Harry has safeguarded his periodic usage of personal jets to guarantee his family’s security, and has stated that on the uncommon celebrations he does not fly commercially he offsets his emissions.
But planemakers say events such as the furore over his travel plan have added fresh obstacles for an industry currently making every effort to justify its contribution to cutting corporate costs.
“Incidents of flight shaming including making use of private jets are regrettable when you consider that our industry has delivered fuel efficiency enhancements of 40% over the previous 40 years,” stated Bombardier Aviation President David Coleal.
Bombardier believes increased sustainable fuel use will assist the market make inroads with corporations and wealthy buyers. According to market data, billionaires only have a 19% company jet ownership rate.
But even an image makeover – with jets sporting stickers like “this aircraft flies on sustainable fuels” and organisers adding alternative fuel pumps for going to planes – is not likely to satisfy all critics at the Oct 22-24 high-end jet occasion.
Environmentalists and some analysts stay hesitant that biojetfuels, generally blended 50-50 with kerosene, will make a substantial influence on public perceptions about luxury travel.
“No quantity of jatropha curcas or Brazil-nut fuel can make organization jets look eco-friendly,” said aviation analyst Richard Aboulafia.
Demand from service jet operators for sustainable fuels now far exceeds supply and their interest could drive future production, Sherbacow said.
World Energy, which produces 40 million gallons of biofuel at its California plant, could broaden production up to 150 million gallons by 2022.
Corporate charter companies and specialists are also seeing more interest from consumers who desire to purchase carbon credits to offset emissions from their flights.
Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a corporate jet usage research study his business recently completed for a Fortune 500 company.
“At the end of the day, I believe that rate, expense per hour, variety, speed and efficiency, that’s still the (sales) driver. But I believe individuals are becoming more familiar with the sustainability of operations and how it affects the world.” (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)